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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 23. Using Coldlytics to Find Contact Info
Duration: 05:59
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[00:00 -> 00:04] Alright, so this is a software called ColdLidix.
[00:04 -> 00:08] Now I was actually approached by this company to test it out and the results are really pretty
[00:08 -> 00:09] cool.
[00:09 -> 00:14] What it's designed to do is help you essentially find contact information for companies.
[00:14 -> 00:19] And you set up your targeting, you set up your geography and they will go out and find the
[00:19 -> 00:24] name, the title, the company name and the email address as well as the phone number so that
[00:24 -> 00:31] you can basically skip a lot of the time that you spend researching and be out cold calling
[00:31 -> 00:33] or sending cold emails.
[00:33 -> 00:38] I actually got on the phone with the owner of the company and he walked me through exactly
[00:38 -> 00:39] how it works.
[00:39 -> 00:44] Now it is a little bit expensive, it's $99 a month but you do get 250 credits which means
[00:44 -> 00:46] one valid contact.
[00:46 -> 00:51] This means the name, the email, it also could be the phone number that doesn't cost any extra
[00:51 -> 00:55] anything like that but these credits will roll over into the next month.
[00:55 -> 00:58] And what it really comes down to is time is money.
[00:58 -> 01:03] And if you're spending you know 90% of your time trying to find contacts this may be something
[01:03 -> 01:05] you could invest in.
[01:05 -> 01:09] But after going through the nice thing about this is there's a lot of what they call scrapers
[01:09 -> 01:13] out there, software that you can go and it will scrape different places for this contact
[01:13 -> 01:14] information.
[01:14 -> 01:20] However, every list that goes through is actually verified by a real person.
[01:20 -> 01:24] So they will go through and make sure that you know what these are plumbers.
[01:24 -> 01:25] This is a plumber business.
[01:25 -> 01:29] And if you get a bad email or a bad phone number you just let them know and they credit
[01:29 -> 01:30] it back to your account.
[01:30 -> 01:32] But there's actual real people looking at this.
[01:32 -> 01:38] I've had lists like this before where you're lucky if you get 50% 60% of what you actually
[01:38 -> 01:42] want and they're usually around at least a dollar each.
[01:42 -> 01:45] This is 250 contacts for this.
[01:45 -> 01:47] So it's actually a really good price.
[01:47 -> 01:48] So I'll show you how to use it quick.
[01:48 -> 01:53] You go into new tasks and let's say you have to find a hundred I think is the minimum.
[01:53 -> 01:57] So you just need one lead per company, Adriac Country.
[01:57 -> 02:03] So for us we're going to do United States and from what I understand this works very well
[02:03 -> 02:04] outside the US as well.
[02:04 -> 02:07] Under Industries you can type things like Plumber.
[02:07 -> 02:10] We're just going to use Plumber for the example.
[02:10 -> 02:13] Under Job Functions you can leave that blank.
[02:13 -> 02:15] So for job titles you can leave that blank.
[02:15 -> 02:23] And I was told that the suggested level would be owners and founders and directors and executives.
[02:23 -> 02:28] Company headcount if you want to go after the smaller companies I would put 50 here.
[02:28 -> 02:33] And you can scroll down and you can say okay looking for leads in a specific geography filtered
[02:33 -> 02:36] by companies that appear in Google Maps search results.
[02:36 -> 02:41] So go to Google Maps and let's say I'm looking for Plumbers in Denver.
[02:42 -> 02:51] I can scroll down to the Google Maps listing and we can scroll in or out whatever you want.
[02:51 -> 02:53] And let's just say we want all these.
[02:53 -> 03:02] We can copy this link and paste it in here.
[03:02 -> 03:05] And you can give them any other information that you want.
[03:05 -> 03:06] Now here's the best part.
[03:06 -> 03:09] Exclude Facebook advertisers.
[03:09 -> 03:13] So you want to say only considering companies that are not running ads on Facebook.
[03:13 -> 03:16] This goes right into what I talk about.
[03:16 -> 03:19] Advertise the companies who are already doing marketing.
[03:19 -> 03:25] Now the best part about this is if the service business is running deals on Facebook.
[03:25 -> 03:30] Chances are they might be getting some success but the lead quality is poor.
[03:30 -> 03:35] As I've said before advertising on Facebook for service businesses is extremely difficult
[03:35 -> 03:38] to really get good leads.
[03:38 -> 03:43] So on Facebook people are running ads with offers and people will just sign up for the
[03:43 -> 03:46] offer with bad emails, bad phone numbers.
[03:46 -> 03:51] We have spent tens of thousands of dollars testing this and over the years we found no
[03:51 -> 03:57] better than 15% of the leads that we got were actually decent leads for our clients.
[03:57 -> 04:01] They were typically only able to get in touch with about 15% of them.
[04:01 -> 04:04] Then they have to sell out of those one or two people.
[04:04 -> 04:09] So you might want to consider companies that are running on Facebook.
[04:09 -> 04:10] So additional notes.
[04:10 -> 04:15] Is there anything else you'd like your researcher to know you can put in there only advertising
[04:15 -> 04:16] on LinkedIn.
[04:16 -> 04:23] You can put in there within a 20 mile radius of X whatever it might be.
[04:23 -> 04:27] These are read by real people and they will help sort them out.
[04:27 -> 04:29] Then you click next.
[04:29 -> 04:32] Now these are the what you want to collect for each lead.
[04:32 -> 04:37] So you probably are going to want to phone numbers well and you can add in all of you.
[04:37 -> 04:41] Maybe you want the website also and then you can click next.
[04:41 -> 04:43] So here you can review what you have.
[04:43 -> 04:44] You need to name your list.
[04:44 -> 04:49] So let's just say plumbers Denver and then you hit start task.
[04:49 -> 04:55] Now it will take up to 24 hours but those lists that take 24 hours are typically 1000
[04:55 -> 04:56] names and emails.
[04:56 -> 05:00] So those take a little bit longer obviously a little bit more work to do.
[05:00 -> 05:03] But the smaller list will tend to come back quicker.
[05:03 -> 05:07] So this might be able to help you decrease some time you're doing researching and more
[05:07 -> 05:08] time calling.
[05:08 -> 05:18] Now another thing that you could do is let's go to a previous step and let's just say
[05:18 -> 05:20] we want to go bigger.
[05:20 -> 05:21] Okay.
[05:21 -> 05:25] Let's just say United States or let's say California.
[05:25 -> 05:29] So you could just go back to Google Maps.
[05:29 -> 05:32] Plumbers California.
[05:32 -> 05:41] Maybe we scroll down into the Los Angeles area where we know there's a big population.
[05:41 -> 05:45] And in this area obviously not all of them are going to show up here but maybe we want
[05:45 -> 05:47] to do that.
[05:47 -> 05:52] This is a great way to make sure that you're getting a ton of contacts not spending a ton
[05:52 -> 05:57] of time researching but more time going out and actually calling or emailing.
[05:57 -> 05:58] Alright.
[05:58 -> 05:58] Hope that helps.

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--- FULL TRANSCRIPT ---
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Alright, so this is a software called ColdLidix. Now I was actually approached by this company to test it out and the results are really pretty cool. What it's designed to do is help you essentially find contact information for companies. And you set up your targeting, you set up your geography and they will go out and find the name, the title, the company name and the email address as well as the phone number so that you can basically skip a lot of the time that you spend researching and be out cold calling or sending cold emails. I actually got on the phone with the owner of the company and he walked me through exactly how it works. Now it is a little bit expensive, it's $99 a month but you do get 250 credits which means one valid contact. This means the name, the email, it also could be the phone number that doesn't cost any extra anything like that but these credits will roll over into the next month. And what it really comes down to is time is money. And if you're spending you know 90% of your time trying to find contacts this may be something you could invest in. But after going through the nice thing about this is there's a lot of what they call scrapers out there, software that you can go and it will scrape different places for this contact information. However, every list that goes through is actually verified by a real person. So they will go through and make sure that you know what these are plumbers. This is a plumber business. And if you get a bad email or a bad phone number you just let them know and they credit it back to your account. But there's actual real people looking at this. I've had lists like this before where you're lucky if you get 50% 60% of what you actually want and they're usually around at least a dollar each. This is 250 contacts for this. So it's actually a really good price. So I'll show you how to use it quick. You go into new tasks and let's say you have to find a hundred I think is the minimum. So you just need one lead per company, Adriac Country. So for us we're going to do United States and from what I understand this works very well outside the US as well. Under Industries you can type things like Plumber. We're just going to use Plumber for the example. Under Job Functions you can leave that blank. So for job titles you can leave that blank. And I was told that the suggested level would be owners and founders and directors and executives. Company headcount if you want to go after the smaller companies I would put 50 here. And you can scroll down and you can say okay looking for leads in a specific geography filtered by companies that appear in Google Maps search results. So go to Google Maps and let's say I'm looking for Plumbers in Denver. I can scroll down to the Google Maps listing and we can scroll in or out whatever you want. And let's just say we want all these. We can copy this link and paste it in here. And you can give them any other information that you want. Now here's the best part. Exclude Facebook advertisers. So you want to say only considering companies that are not running ads on Facebook. This goes right into what I talk about. Advertise the companies who are already doing marketing. Now the best part about this is if the service business is running deals on Facebook. Chances are they might be getting some success but the lead quality is poor. As I've said before advertising on Facebook for service businesses is extremely difficult to really get good leads. So on Facebook people are running ads with offers and people will just sign up for the offer with bad emails, bad phone numbers. We have spent tens of thousands of dollars testing this and over the years we found no better than 15% of the leads that we got were actually decent leads for our clients. They were typically only able to get in touch with about 15% of them. Then they have to sell out of those one or two people. So you might want to consider companies that are running on Facebook. So additional notes. Is there anything else you'd like your researcher to know you can put in there only advertising on LinkedIn. You can put in there within a 20 mile radius of X whatever it might be. These are read by real people and they will help sort them out. Then you click next. Now these are the what you want to collect for each lead. So you probably are going to want to phone numbers well and you can add in all of you. Maybe you want the website also and then you can click next. So here you can review what you have. You need to name your list. So let's just say plumbers Denver and then you hit start task. Now it will take up to 24 hours but those lists that take 24 hours are typically 1000 names and emails. So those take a little bit longer obviously a little bit more work to do. But the smaller list will tend to come back quicker. So this might be able to help you decrease some time you're doing researching and more time calling. Now another thing that you could do is let's go to a previous step and let's just say we want to go bigger. Okay. Let's just say United States or let's say California. So you could just go back to Google Maps. Plumbers California. Maybe we scroll down into the Los Angeles area where we know there's a big population. And in this area obviously not all of them are going to show up here but maybe we want to do that. This is a great way to make sure that you're getting a ton of contacts not spending a ton of time researching but more time going out and actually calling or emailing. Alright. Hope that helps.

